Home - Carbon: Measured and Certified

Helping Uruguay’s Farming Communities Thrive for Generations to Come

Rare among the world’s landscapes, Uruguay's natural grasslands have significant carbon sequestration potential, making the country an ideal location for a nature-based carbon sequestration program.

At Carbon: Measured and Certified (CMC), we work hand-in-hand with ranchers to adopt rotational grazing — a nature-based solution that captures carbon, restores ecosystems, and supports long-term productivity.

This allows us to generate high-integrity carbon credits and enable supply chain emissions reductions, while also creating new revenue streams for ranchers, helping to build resilient farming businesses across Uruguay.

For Farmers

Improve your Farm’s Sustainability and Resilience

Rotational grazing helps farmers build more sustainable, profitable, and resilient businesses while contributing to climate action goals.
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For Carbon Buyers

Finance the Transition Towards More Sustainable Farming

In buying high-integrity credits, you are supporting farmers and their communities across Uruguay, while demonstrating meaningful climate action.
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An aerial photograph of cattle roaming vast grasslands

Benefits

01

Reduce Costs and Boost Income

Reduce Costs and Boost Income

Save on feed, fuel, fertilizers, and vet bills, while generating new revenue streams through carbon credit sales.
02

Foster Environmental Benefits

Foster Environmental Benefits through Regenerative Practices

Adopt grazing methods that enhance carbon storage in the soil, boost soil health and water security, and contribute to the restoration of biodiversity on your land.
03

Build Long-Term Stability

Build Long-Term Stability in a Changing Climate

Create a more financially and environmentally resilient operation capable of withstanding market volatility and extreme weather events by prioritizing soil health and carbon sequestration.
04

Improve Herd Health

Improve Herd Health

Focus on providing high-quality forage to strengthen cattle health, naturally reducing disease risk and the need for costly supplements and treatments.

Who We Are

CMC was founded by a team of dedicated agricultural experts with deep roots in Uruguay’s farming sector.

More About Us

Juan Andrés Rendueles

President

Juan leads the company in its mission to accelerate the adoption of rotational grazing to reduce emissions and build resilient farming businesses.

Juan previously worked as a finance specialist at Pluspetrol, one of the largest private oil and gas companies in Latin America.

A proud Uruguayan, Juan is excited to scale the program to deliver benefits for ranchers and communities across the country.

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Nicolás Juan

Early Adopter

Nicolás has worked in close partnership with Todd, adding valuable knowledge and experience to CMC. An experienced Uruguayan farmer, Nicolás balances owning several large-scale farming operations with his work as a Managing Partner at Grant Thornton Uruguay, part of the Guyer & Regules law firm. He continues to share knowledge with our leadership team as we build CMC.

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Julio Blanco

Early Adopter

A third-generation cattle farmer, Julio is steeped in Uruguay’s rich agricultural traditions. Alongside running his own, large-scale farming operations, Julio leads Interagrovial, the official representative in Uruguay of the leading brand in agricultural, construction and forestry machinery. We’re delighted to have Julio’s support and expertise as we look to expand CMC into a nationwide program that can be a model for the region.

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Todd Robinson

Founder

Todd moved to Uruguay from the United States 20 years ago and has farmed here for more than 15 years. Todd recognised that the country is an ideal location for a nature-based carbon sequestration program because of his experience in carbon sequestration and carbon markets from his work in the US. Todd launched CMC in close partnership with experts in soil farming and carbon markets, with a mission to ensure Uruguay’s farming communities thrive for generations to come.

Our Partners

CMC partners with industry-leading organizations to deliver and verify its work as high-integrity.

More About our Partners

EarthOptics

Soil Data Analytics

Soil Data Analytics

US based agricultural technology company specializing in advanced soil measurement and mapping solutions. EarthOptics will deliver third-party soil carbon analytics for enrolled ranches and submit the results to BCarbon, ensuring transparency and credibility in emissions reporting.
BCarbon

Carbon Registry

Carbon Registry

Nonprofit carbon registry and climate research centre that emerged out of Rice University, Texas. BCarbon offers scientifically rigorous and practical protocols for measuring and certifying nature-based carbon credits, making them accessible and credible for farmers and buyers alike.
Understanding Ag

Regenerative farming consultants

Regenerative farming consultants

US based, internationally recognized leader on rotational grazing practices. Understanding Ag will review rotational grazing practices in Uruguay, maximizing carbon sequestration for ranches enrolled in the program.

Unlocking the Potential in Uruguay's Grasslands

Helping Uruguay’s Farming Communities Thrive for Generations to Come

Improve your Farm’s Sustainability and Resilience

Finance the Transition Towards More Sustainable Farming

Reduce Costs and Boost Income

Foster Environmental Benefits through Regenerative Practices

Build Long-Term Stability in a Changing Climate

Improve Herd Health

Juan Andrés Rendueles

Nicolás Juan

Julio Blanco

Todd Robinson

Our Partners